As a computer repair shop owner, you don’t just fix desktop and laptop systems but offer several related accessories too. People always look for reliable repair service providers and want to buy the latest accessories and items, helping you make good money. But, what about gamers?
There are a number of outlets offering gaming PCs but when it comes to repairs, there aren’t any. So, would it not be great if you could offer gaming PCs too at your repair store? The reason? Gamers are one of the most valuable customer groups. They don’t just use high-performance machines that require regular upgrades, and maintenance, but can also become long-term, loyal customers.
However, bringing them to your lab shop takes more than just offering basic computer repair. Therefore, today, we will let you know how to connect with this community and attract them to your store. So that you can earn more. Additionally, we will discuss how computer repair management software can help you organize your workflow, saving you time, and effort. Stay with us.
Offer Gaming PC-Specific Services
More than repairs, gamers are into modifying their PCs even more. For instance, they want performance upgrades, custom builds, or better cooling solutions that can help them play any type of game without heating up their system. To meet their requirements, you can offer services like
- GPU upgrades
- SSD installations
- Liquid cooling setups
Or, above all, you can also offer full-gaming PC builds according to their desire, choice, and budget. You can inform them about how much a gaming PC is based on budget, and specs, for their better understanding. By providing expert advice, you will be able to build trust and make customers more likely to return.
Use Social Media to Attract Gamers
In this day and age, social media channels are one of the best platforms to promote your business, and services. Using platforms like Snapchat, Instagram, Facebook, and YouTube, you can market your repair shop and attract a huge customer base.
You can run ads, upload repairs, and gaming tutorials to let them know your offerings. Try to boost views, and followers using the best strategies. Once you have them, you will be able to attract them and keep them engaged with your business. For that, you can hire a social media expert, or an SEO expert.
Along with that, you can get help from computer repair management software. Using this, you can send promotional emails and SMS to specific customer groups. You can also view the open and click rates of emails. This way, you will be able to let them know about the services and accessories you sell at your store.
Provide Fast and Reliable Service
In the repair business, efficiency is what matters the most. PC owners and gamers don’t wait much. They need two things from your side and that are
- Efficient repairs
- Quick responses
If you fail at any of these, you may lose interest in your business. This may result in loss of sales opportunities. That’s why, always try to have the best techs that help you build, and fix all types of gaming PCs. They must know how to build a custom gaming PC that suits your customers’ requirements.
If you can diagnose and repair faster than the competition, gamers will keep coming back. You can even offer express repair services for an extra fee. Along with that, keeping common gaming PC parts in stock like graphics cards, power supplies, SSDs will help you a lot.
In this regard, you can also get help from computer repair management software. It helps you stay on top of your inventory all the time. When a part or accessory gets low in the inventory, the system will automatically notify you. Moreover, you can re-order stock from your desired suppliers and vendors. Thus, you can ensure your customers get the highest quality repairs.
Partner with Local Gaming Communities
This is not something that you do regularly. However, to boost your business, and attract as many customers as possible, partnering with gaming communities would be of great help. If easy, you can even sponsor gaming tournaments.
These partnerships will help you put your brand in front of the right audience. This way, you can build relationships with the customers. You can also collaborate with organizers of gaming competitions. Lastly, don’t forget to ask happy customers to leave positive reviews. It will help you increase brand awareness and spread the word.
Final Words
As a computer repair business owner, if you could attract the gamers at your repair store, it will be a huge move. By following these suggestions, you can attract them to your lab and boost revenue. Once they see you as a trusted expert, they will keep coming back, increasing your customer base.
